Product Hunt Launch Checklist: 47 Things to Do Before, During & After
The comprehensive companion to our interactive Product Hunt launch checklist — 47 tasks across pre-launch, launch day, and post-launch.
Use this guide alongside our interactive checklist at /product-hunt-launch-checklist — check off tasks in the browser and track progress with localStorage. Below is the full breakdown of every item, organized by timeline.
6 weeks before launch
Set up your Product Hunt maker profile with photo and bio. Define your tagline (60 characters max). Start building your Product Hunt launch network on LaunchPact. Identify 3–5 competitor launches to study.
4 weeks before launch
Create gallery images, demo video, and logo assets. Draft your first comment. Schedule your launch date on Product Hunt. List your launch on LaunchPact and begin forming pacts.
1 week before launch
Notify your email list and social followers. Brief your team on comment response duties. Draft social posts for launch morning. Confirm all LaunchPact pacts are active.
Launch day
Post at 12:01 AM PST. Publish your first comment immediately. Activate LaunchPact pacts and monitor screenshot verifications. Reply to every comment within 15 minutes for the first 4 hours.
After launch
Thank supporters personally. Repurpose traffic into email signups. Write a launch retrospective. Honor remaining LaunchPact pacts for partners launching after you.
Then keep visibility going — most founders lose 80–90% of launch traffic within 72 hours. Post weekly build updates on LaunchPact's build in public platform (/build-in-public) and follow the after Product Hunt launch guide (/after-product-hunt-launch) for the first 90 days.
Frequently asked questions
Start six weeks before launch. Week 6 covers profile and network setup; week 4 covers assets and pacts; the final week covers notifications and team briefing.
Post at 12:01 AM Pacific, publish your maker first comment immediately, activate LaunchPact pacts, and reply to every comment within 15 minutes for the first four hours.
Yes. LaunchPact offers an interactive checklist at /product-hunt-launch-checklist — progress saves in your browser and you can download as PDF for your team.