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6 weeks before
4 weeks before
1 week before
Launch day
After launch
After your Product Hunt launch
The checklist does not end at midnight Pacific. Most founders lose 80–90% of launch traffic within 72 hours unless they follow up with thank-yous, email capture, and ongoing shipping updates. Read our after Product Hunt launch guide for the first 90 days, then use the free product launch roadmap to plan your next release.
Why use a launch checklist?
Product Hunt launches have dozens of moving parts across multiple weeks. Founders who win consistently treat launch prep as a project — not a last-minute scramble. This checklist captures the tasks that separate Product of the Day winners from products that stall mid-board.
Frequently asked questions
Start six weeks before launch. Week 6 covers profile and network setup; week 4 covers assets and pacts; the final week covers notifications and team briefing.
Post at 12:01 AM Pacific, publish your maker first comment immediately, activate LaunchPact pacts, and reply to every comment within 15 minutes for the first four hours.
Yes. LaunchPact offers an interactive checklist at /product-hunt-launch-checklist — progress saves in your browser and you can download as PDF for your team.