Product Hunt Launch Day Outside the US: Time Zones, Reset Time and an Hour-by-Hour Plan

A Product Hunt day runs from 12:01 AM to 11:59 PM Pacific Time. Every product launching that day gets the same window, and you don't get extra hours for being in a different time zone.

You don't pick the hour either. When you schedule a launch, you choose a day and Product Hunt publishes it automatically at midnight Pacific, so it gets the full 24 hours. You can email Product Hunt to ask for a specific time, but a later start doesn't put you on a fresh leaderboard. You just get fewer hours on the same one.

So the real question for a non-US founder isn't when to launch. It's how your 24 hours map onto your own clock.

US standard time (PST, UTC−8): Nov 1, 2026 to Mar 14, 2027

US daylight time (PDT, UTC−7): mid-March to early November

London and Berlin stay the same for most of the year, because Europe changes its clocks too. Dubai, India and Singapore don't use daylight saving, so they shift by an hour when the US does.

The awkward weeks: check twice

The US and Europe change their clocks on different weekends, so for a few weeks a year the gap between them is an hour shorter than usual:

• Launches dated Mar 15 to Mar 27, 2027: the US is already on PDT and Europe isn't on summer time yet. Launch goes live at 07:01 in London and 08:01 in Berlin.
• Launches dated Oct 31 to Nov 7, 2027: Europe is back on winter time and the US is still on PDT. Same result: 07:01 in London and 08:01 in Berlin.

Dubai, India and Singapore follow the normal PDT table during both windows. If your launch date falls in one of these windows, put the launch in your calendar using a Pacific time zone event, not a local time you typed in by hand.

When the US is at work, on your clock

Much of the attention on launch day arrives once the US is awake. This is roughly where the US workday (9 AM Eastern to 6 PM Pacific) lands during PST:

In the Gulf and Asia, the US-heavy stretch of your launch happens overnight.

Get everything you can done while you're rested, so launch day is only about showing up.

• Lock the assets. Gallery images, tagline, description and video are final and uploaded. No last-minute edits at 12:01.
• Draft your maker comment. Cover what it does, who it's for, what's new, and one specific question you want feedback on. Our first comment generator gives you a starting draft.
• Block your calendar from go-live to about six hours after. No client calls, no "quick" work.
• Decide the overnight plan. Who replies while you sleep: a co-founder, a teammate, or a friend in another time zone? If it's only you, what goes in the maker comment so the common questions are already answered?
• Plan your sleep. Get a full night's sleep the night before, and decide now when you'll hand off and go to bed on launch night.
• Set up somewhere to capture feedback, like a doc or a Notion page, so good comments turn into a to-do list rather than getting lost.
• Double-check the date. Use the launch date picker to sanity-check the day, and re-check your local time if it falls in the awkward weeks above.

The full prep list is in the Product Hunt launch checklist.

London 08:01–12:00 · Dubai 12:01–16:00 · India 13:31–17:30 · Singapore 16:01–20:00

• Confirm the launch is live and the page looks right on mobile.
• Post your maker comment straight away.
• Don't worry if your count shows 0. Product Hunt hides every launch's count until 4:00 AM Pacific, the end of this window.
• Tell your own people: your newsletter, your X or LinkedIn followers, the community you've been part of. Ask for feedback, not votes. Product Hunt's guidance asks makers not to ask for or incentivize upvotes, and honestly, "What would stop you from trying this?" gets better replies than "please check out our launch".
• Reply to the first comments quickly. Early threads set the tone for the page.

London 12:00–00:00 · Dubai 16:00–04:00 · India 17:30–05:30 · Singapore 20:00–08:00

This is when the US wakes up and gets to work, and it's the hardest stretch for anyone east of Europe.

• Reply to every comment, and answer the actual question, not with a generic thank-you. How to handle Product Hunt comments goes deeper on this.
• Share a short progress update or two: something you learned from the comments, or a fix you shipped because someone asked.
• Check out other launches that day and leave real feedback where you have something useful to say.
• If you're in Dubai, India or Singapore, this is where the handoff happens. Hand the replies to whoever is covering, or schedule your updates and get some sleep.

London 00:00–07:59 · Dubai 04:00–11:59 · India 05:30–13:29 · Singapore 08:00–15:59

• For Asia-based founders, this is your morning. Catch up on overnight comments first, before anything else.
• Post a final thank-you or update in your maker comment thread.
• Don't change the tagline or gallery late in the day. Use the time on replies.

• Reply to late comments. People still find launches the next day.
• Thank the people who tried the product and gave feedback, by name where you can.
• Read your launch report and write down three things you'd change.
• Turn the feedback doc into a short roadmap. What to do after your Product Hunt launch has the full follow-up plan.

Launching without a big audience? This guide covers how to make the day count anyway.