Is there a free product launch roadmap?

Yes. LaunchPact's free product launch roadmap organizes tasks into milestone lanes — validate, build, position, pre-launch, Product Hunt, and post-launch growth. Progress saves in your browser.

How is this different from the Product Hunt checklist?

The checklist focuses on Product Hunt launch week tasks. The roadmap covers the full journey from idea validation through post-launch retention — use both together.

Do I need an account to use the roadmap?

No. The roadmap is a free SEO tool with local browser storage. Create a LaunchPact account when you are ready to form verified upvote pacts.

Free Product Launch Roadmap

Validate

Problem, audience, and early signal

Focus

0/5 done0%

Write a one-page problem statement
Run 8–10 founder/customer interviews
Map 5 competitors and your wedge
Smoke-test positioning with a simple landing page
Collect 50+ waitlist signups from cold outreach

Build

Ship the MVP and core loop

0/5 done0%

Lock MVP scope — one hero workflow only
Ship core product loop end-to-end
First-run onboarding that reaches value in <5 min
Private beta with 10–15 friendly users
Bug bash and polish pass on top friction points

Position

Story, site, and launch assets

0/5 done0%

Final tagline and one-liner (≤60 chars for PH)
Marketing site with clear CTA and social proof
Pricing page or “free during beta” plan documented
90-second demo video or animated walkthrough
Logo, OG image, and gallery screenshots

Discover

SEO, GEO, and directory backlinks

0/10 done0%

Pre-launch

Audience, content, and beta momentum

0/5 done0%

Email waitlist segmented by use case
Publish 3 build-in-public posts
Publish 3 build-in-public posts on your primary channels
Incorporate beta feedback into launch messaging
Draft public changelog for launch week

Social & outreach

IG, TikTok, UGC ads, review vids, and cold DMs

0/13 done0%

Ship ready

Analytics, legal, payments, monitoring, and support docs

0/12 done0%

Product Hunt

PH prep, pacts, and launch-day execution

0/5 done0%

Complete Product Hunt maker profileOpen PH checklist
Schedule launch date on Product HuntManage in PH Hub
Form 8–15 verified LaunchPact pactsFind pact partners
Draft maker first comment and gallery copyOpen PH checklist
Launch-day playbook: post, pacts, reply loopLaunch dashboard

Launch channels

Coordinated blast on launch week (email, communities, press)

0/5 done0%

Launch email to waitlist + personal network
Cross-post launch announcement on all active social accounts
Show HN or relevant community post prepared
Founder Discords and Slack groups notified
Short press / newsletter pitch for 5 targets

Grow

After the spike — keep momentum

0/7 done0%

Measure activation and fix top drop-off step
Support playbook for launch-week inbound
Thank supporters and pact partners publicly
Write a launch retrospective
Prioritize v1.1 from launch-week feedback
Refresh SEO/GEO pages from launch-week search and AI referral data
Double down on best-performing social + UGC ad creative from launch week

Retain

Email nurture, community, referrals, and repeat usage

0/8 done0%

Pre-launch email drip — 4-email nurture sequence for waitlist
Post-signup onboarding emails (day 0, 1, 3, 7)
Launch user community (Discord or Slack) with welcome + rules
Moderation plan for launch-week community volume
Referral or affiliate program spec — reward, cap, and tracking
Referral flow live (or MVP: share link + manual credit)
Track D1/D7 activation cohorts from launch-week signups
Re-engage inactive waitlist or trial users with one targeted campaign

Free Product Launch Roadmap

Your product

Validate

Build

Position

Discover

Pre-launch

Social & outreach

Ship ready

Product Hunt

Launch channels

Grow

Retain

Why use a launch roadmap?

When you reach the Product Hunt lane

Frequently asked questions

Ready to launch with verified upvotes?